Briefing

Mathew Rhys design Adobe tutorials- http://www.tinyurl.com/cardiffmettutorials

Direct download link to image used in tutorials- http://www.tinyurl.com/cardiffmetphotoshop

Things to concider-

• Season
• Customer- age (mintel age bracket), gender, shop/ location of sale, what do they like, what do they dislike
• Try to keep 5 year age bracket/ audience
• What shops the card is going to be in Tesco, Waitrose, Poundland, The Royal Family
• What the occasion is
• Whats actually going into the bag
• Examples- in house brand. Design Group catalog- Tom Smith
• I need to buy a card for THIS person for THIS reason
• Watch people coming in and out of shops
• Environmentally friendly products- recycled paper, embedding natural materials into the substrates
• Can do the same trends with different customers e.g. unicorns
• Scribbler, paperchase
• Coated paper
• Using e.g. foil use it even on the bottom to reinforce the higher quality
• If designing for children you need to design for the parent that will buy it and the child that will be receiving it