Sam Taylor

I feel so fortunate I encountered this artist earlier today in my magazine research. Looking through his website his designs are aimed at the exact age demographic i have been looking at. They feature a bold array of colours and imagery that i believe my target market would really enjoy. I have attach the link to his website which features a range of illustrations including giffs which are awfully appealing to the age group i am researching.

Link to website- https://www.samtaylorillustrator.com/projects

Taylors designs feature cool imagery which combined with bright colours have a very cartoon feel which i believe will engage my target market. As my brother is 11 i decided to ask him about some of his favourite things for my market research. Knowing i will be aiming for a fairly cartoon style i decided to ask which is his favourite cartoon and he responded Scooby- doo, which Taylor has done his own illustrations of. This has really reinforced that i am on the right track with my research and ideas as some key themes are popping up multiple times.

I believe the imagery depicted within his work would very much appeal to an 8-11 year old boy. He uses footballs as a basis for his illustrations often which is something that came up as being popular with this age within my in store research. As well as footballs aliens are often depicted and foot that is made to look alive. I believe this sort of imagery is really what gets children’s minds to run wild and would intrest them.

His colour pallet uses bright tones; however, not quite that of pop art. The reds have a slightly pink/ purple tint, blues with a hint of green and yellows with a slightly muted tone. Taylor has been able to still incorporate bright distinguished complementary colours within his work but makes them his own through slight differences to what we would normally expect.