As well as my drawn product mock ups and physical mock ups i have also created a series of displacement map mock ups. When initially being introduced to displacement maps in second year the process seemed long, tedious and very confusing. However, now although the process is still difficult to perfect i have learnt the steps involved so can complete a mock up without my notes.
For my first displacement map i decided to create one of my cards. This was very tricky compared to my other mock ups and previous ones as there are set boundaries. With a repeat pattern you can simply repeat the motif to the boundaries and, the mock up is not reliant on the bounding area. However, with this card the shape of the displacement map image had to be roughly the same in order to not cut off areas.
With this outcome i did go through the displacement map process although reflecting back, i most probably did not need to as the cards surface is flat and i do not think it made much difference. To improve this outcome the design could look less digital which i did try to achieve by experimenting throughout the process.
For my second mock up i created my roll design. This i had done for the formative assessment; however, was not 100% happy with the result. To try and improve the outcome i decided to use a different image to displace my design on. Overall i feel this is an improvement from my previous outcome; however, still needs further developments. I need to develop my skills and learn how to make the highlights and shade more clear in order to make the overall image more realistic.
To try and improve on the above experiment i used a different image for the displacement map and continued to experiment with the process along the way. Although i feel this is an improvement on the previous, i still feel there is not enough shade and highlight to really show the curve of the paper. Despite needing further improvement i feel now analysing my work and outlining where it is going wrong has given me a much better and informed perspective.
For my third displacement map i used my gift sheet design. Out of all my displacement maps so far i feel this is the strongest although it is just a flat image. As my paper will not be double sided i decided to use an image of just a piece of paper on a table to displace my design onto.
To create digital mock ups of my gift tags i decided not to use a displacement map as they are very exact shapes. Overall i feel these demonstrate my physical mock ups very well and give a good indication of what my designs look like.
I have decided not to create a displacement map mock up of my gift bag as it is a very awkward and specific shape as well as the acetate element. Despite this i do have my mock up which will be included within my presentation board as well as my mini mock up in my sketchbook.
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