Overall my feedback from design group was very positive with only minor room for improvements. They mentioned they liked how different my target market was from myself; however, i had still managed to reach out to them and understand what they like. As well as this, they mentioned really liking my ‘out of the box’ bag design. This element was also one of my favourite aspects of the collection as it greatly differed from the designs currently on the market.
To improve they have said my gift roll design needs more space to allow the characters to breathe, or to simplify them slightly. To improve this area for my fabric collection i will make the scale of this design bigger so the characters are easier to read. This will also help versify the scale used within my collection.
