Although feeling that i had created a logo for my collection utilising my first name it has been stated within my feedback to develop a logo. I believe this misunderstanding may have come as mine did not come in the traditional form of a block colour image; instead 5 separate ones with each letter of my name. Because of this feedback i have chosen to develop a new logo which will hopefully be better suited to my project and the traditional format of a logo.
The image i have devised is below of my new logo. I selected this image as it is easily recognisable and also links in very closely with my collection. This image actually appears within my roll design and i feel it is quite a clever way of being able to display my logo within my designs. Even if the wrapping paper is no longer in its packaging my stamp/ logo can still be seen. Earlier in this project i looked into the classic children’s picture book of Wheres Wally? as this is popular with my age demographic. I feel by including my logo within some of my designs this could have the same effect as this picture book. The young boy will receive the gift in my wrapping paper and then be able to have fun searching for this particular monster image.
Overall i can see where this misunderstanding happened and feel this image is a lot better as a logo as it is more easily recognisable as one. To extend upon my logo i could also have it produced as stickers so with every product you buy you also get a sicker which will please the children and also get my logo in more places meaning more people may see it and want to buy my designs.
BA Hons Textiles Consultancy Blog 