ADZ6777- TECHNICAL – Page 4 – BA Hons Textiles Consultancy Blog

Briefing

Mathew Rhys design Adobe tutorials- http://www.tinyurl.com/cardiffmettutorials

Direct download link to image used in tutorials- http://www.tinyurl.com/cardiffmetphotoshop

Things to concider-

Season
Customer- age (mintel age bracket), gender, shop/ location of sale, what do they like, what do they dislike
Try to keep 5 year age bracket/ audience
What shops the card is going to be in Tesco, Waitrose, Poundland, The Royal Family
What the occasion is
Whats actually going into the bag
Examples- in house brand. Design Group catalog- Tom Smith
I need to buy a card for THIS person for THIS reason
Watch people coming in and out of shops
Environmentally friendly products- recycled paper, embedding natural materials into the substrates
Can do the same trends with different customers e.g. unicorns
Scribbler, paperchase
Coated paper
Using e.g. foil use it even on the bottom to reinforce the higher quality
If designing for children you need to design for the parent that will buy it and the child that will be receiving it

SWOT

Before starting our new project I have completed a SWOT analyisis based on experiences from previous years, however also how i am feeling now.

I feel i got along much better in second year than i did in first year which has in turn filled me with confidence for the year to come. Overall i am very excited for this year and confident with the challenges ahead. One thing that directly relates to my confidence for this year is the range of support i recieve which this year will expand once again with a support worker.

Following my two work experiences over the summer i feel alot more reassured and confident about finding a job. Now with another 2 months of work experience under my belt i feel alot more prepared for when i finish university and know i will be slightly more attractive to employers.

Since being back in Cardiff before university started i have found a way to erradicate one of my weaknesses and manage my time better. Working on my dissertation for a few days before term started i often felt burnt out by the evening and concequencly a task that shouls take me 5 minutes took about half an hour. Instead of trying to push through and continue i decided to instead complete some pratical work. Although i did want to muddle on with the writing this was a much better use of my time which lead to a more productive day.

Photoshop and Illustrator

Over summer I took part in two work experiences, one local to Cardiff and the other in Colombia. Whilst on my longer placement in Colombia i was taught many new skills using Photoshop and Illustrator. I thought it be wise to take note of some of the more complex new skills i had learnt so i can refer back to them later.